YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE Information, please read our notes on data variance, mismatches, and curiosities.
This may seem counter-intuitive, but such differences do not represent mistakes. As a result, the figures we publish for social media users may exceed the figures we publish for total Multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. Note that social media user numbers may not represent unique individuals. In addition to changes in data sources and calculations, please Read these advisories carefully to understand how data sources or calculations have changed since previous reports, andīeware of making any comparisons with historical data. Potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. In this report, rather than trying to recalculate such values using data from previous reports.
Where we reportįigures for change over time, such figures will use the latest available data, so we recommend using the values published In our previous reports, especially where such findings represent change over time (e.g. As a result, findings published in this report may not correlate with findings published Similarly, our data partners may change the ways in which they source, calculate, or report This may include revised figuresįor historical data points that were not available when we published previous reports in the Global Digital Reports series.įrom time to time, we may also change the data sources that we use to inform specific data points, and we may also change The findings published in this report use the latest data available at the time of production.
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